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Strategy -
Marketing & Branding
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Written by DARE
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Tuesday, 01 June 2010 00:00 |
owns a private-label consulting firm that specializes in brand and business strategy.
How important is it to know your customer? and Why?
The customer is a very important entity. All business exists and revolves around this entity. The very purpose of all business is the fulfillment of the...
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Strategy -
Marketing & Branding
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Written by Sachin Saxena
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Saturday, 01 May 2010 00:00 |
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The advent of the internet and social media has seen an explosion of the use of rating systems. However, ratings do not work on all ocassions. If you plan to use rating systems, you should be aware of when it will work and when it will not
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Strategy -
Marketing & Branding
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Written by Aman Malik
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Saturday, 01 May 2010 00:00 |
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eBay is by far the biggest global online auction site, where you can just about buy or sell anything from anywhere. Yet, there are several good alternatives to this giant of an auction platform, both global and India specific. DARE lists some of the best ones out.
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Strategy -
Marketing & Branding
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Written by Abhishek Chanda
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Wednesday, 31 March 2010 00:00 |
India is a marketer’s haven when it comes to selling telecommunications, be it service providers or handsets. Down the years as giants like Nokia, Motorola and Samsung have been churning out handsets one after the other, the last few years of this decade has seen a new breed of phones...
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Strategy -
Marketing & Branding
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Written by Aman Malik
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Monday, 01 February 2010 00:00 |
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YouTube is by far the largest and the most visited video sharing resource on the Internet. Yet, there are some viable alternatives to this behemoth, some specialized, others employing similar models as YouTube. DARE takes a comprehensive look at some such alternatives.*
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