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Strategy -
Marketing & Branding
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Written by DARE
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Saturday, 31 July 2010 00:00 |
- Temper your expectations according to the audience available.
- You need to be active on multiple networks simultaneously that reach your target audience.
- Do not expect miracles overnight.
- Do not be sporadic.
- Do not delegate it to junior employees.
- Whatever happens, do not fight.
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Strategy -
Marketing & Branding
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Written by Shinjini Ganguli
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Wednesday, 30 June 2010 00:00 |
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The growing clout of social networking sites is adding to the number of businesses wanting to leverage this interactive platform for profit. While some businesses have been quick to reap the benefits, patience is the name of the game for many.
It is now a popular belief that more people
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Strategy -
Marketing & Branding
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Written by Shinjini Ganguli
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Wednesday, 30 June 2010 00:00 |
Trying to keep pace with the prevailing trends, while most entrepreneurs are increasingly using social media, not many have caught a clink of the prized nickles yet.
Despite all the hoopla, cynical entrepreneurs are not entirely ready to believe in the efficacy of online social networking. Among...
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Strategy -
Marketing & Branding
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Written by DARE
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Tuesday, 01 June 2010 00:00 |
owns a private-label consulting firm that specializes in brand and business strategy.
How important is it to know your customer? and Why?
The customer is a very important entity. All business exists and revolves around this entity. The very purpose of all business is the fulfillment of the...
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Strategy -
Marketing & Branding
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Written by Sachin Saxena
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Saturday, 01 May 2010 00:00 |
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The advent of the internet and social media has seen an explosion of the use of rating systems. However, ratings do not work on all ocassions. If you plan to use rating systems, you should be aware of when it will work and when it will not
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