In a candid banter with Sahana P Bhat of Dare Magazine, Vivek Kulkarni, breaucrat-turned-entrepreneurs talks about the issues facing the ITeS companies and how both the government and the business community can come together to help it regain its past glory. Excerpts:
Vivek Kulkarni:Chairman and CEO of Brickwork India, a Knowledge process outsourcing company & founder of Brickwork.
What's wrong with ITeS industry in India today ?
The urban Indian today has a good command of the world’s local language. Yet, voice process is losing its employees when compared to non-voice, which is doing comparatively better. Government should come up with plans and policies which will favor this industry.
When we take a peek into the market share of China and a few European countries, they are better off in both the fields. If this continues India will lose its market share even in the non-voice market.
Is there an alternate plan for growth?
No alternate plan can be set. It’s the growth of this industry which alone can bring change. Government has to support. As I mentioned, tax regulations have to be implemented. It could be the re-implementation of STPI scheme.
This will help India capture market and increase the market share. Once India has gained the position these regulations can be consolidated as it would attain a certain consistent position.
What else do you expect from the government?
As of now the rupee exchange value is very low also there is not much foreign exchange. This plays an important role in expanding the market. India also lacks in infrastructure, first thing the government should do is to allocate land and regulate tax policies.
Tax reduction is also one of the prime factors .These changes will help the sector grow two folds and in turn will attract the younger generation to only add up in the development of this industry.
Do you think government alone is responsible for the growth, what about entrepreneurs?
Governments acts as a base. But the building has to be built by entrepreneurs. India has a plus point which the other countries lack i.e. low labour cost. It is seldom that we use it tactfully intelligently and to its optimum by building relation with the foreign companies. I can say, "the company that is close to customer wins". So the Indian companies have to be more aggressive now.
What are your words to entrepreneurs in this industry?
Present is not a favorable situation any more[for ITeS]. Future has a lot to offer and carries a lot more potential.