Mr. Oscar Pereira and Mrs. Cheryl Pereira are the founders and directors of Cheryl’s Cosmeceuticals.
Mr. Oscar Pereira is an acknowledged Cosmetologist, renowned for his ground-breaking work in evolving New Generation Skin and Hair care treatments. He has written avidly on skin and hair care and has appeared on various TV shows as an expert in the field of beauty treatments. He has also pioneered the concept of holding seminars for training and updating beauticians on the latest treatments and developments.
Tell us about your background and education?
I am a graduate from TISS with specialization in HR, and began my career with the Tata Group but while walking the corporate tight-rope and climbing the corporate ladder; I continued to nurture my dream of creating value through innovation. My wife Cheryl is a science graduate majored in Chemistry and has professional management qualifications. She is also an FDA approved chemist. After graduation, she worked for Warren Pharmaceuticals during her formative years, learning the manufacturing process of cosmetics to exacting pharmaceutical standards.
How did you drift from a strict corporate job to realize your dream? What was the push?
The push was our dream and mission to research, develop, manufacture and market a range of beauty care products, solutions and services. At its core will be a comprehensive understanding of the skin-care and hair care issues of individuals. It is also our continuous and evolving desire to develop proprietary knowledge and through this, manufacture products and offer advice on mundane and complex skin care and hair care issues to individuals, salons and institutions. Cheryl’s Cosmetics was thus established in the year 1986 with the launch of a unique product proposition, “Nail Magic” a nail care product which was lapped up by consumers. Ever since, there has only been continuing innovation, growth and education and no looking back.
We are constantly motivated to establish Cheryl’s Cosmeceuticals as a globally recognized brand with an Indian heart. Its products will be a synthesis of the rich traditional knowledge of the east and the contemporary pursuits of the west. It will strive to put India on the global beauty care map.
Why a business in Cosmetics?
It has always been our ardent and cherished desire to have a holistic approach towards human empowerment. “If we look good, we will feel good; we will then do good and become better people.”
This is the paramount guiding principle of our business which is reflected in our motto,
“Beautiful You, Wonderful World.”
Tell us about your company from its conception till today.
We have over 17 years of experience in skincare, in drawing upon the rich legacy that the company has. The early years, witnessed a full-service though humble pharmacy in Goa-India, mixing formulas to help alleviate problems relating to various skin conditions, utilizing natural ingredients sourced from across the world, which today is a state-of-the-art manufacturing unit in Mumbai.
With advances in Science, it was decided to set up a Pharmaceutical Company named “Warren Pharmaceuticals” in Mumbai, India which extended the services of the Pharmacy to a wider cross-section of users.
With such an illustrious history in backdrop, we established Cheryl’s Cosmeceuticals to take the services further into the realm of Cosmeceuticals, with treatments & products that offer a unique blend of Cosmetics & Pharmaceuticals. The Company continues to use herbs, vitamins and other naturally derived ingredients that have the strongest benefit for skins, abiding by its long-standing philosophy of offering the best product.
In fact, as a result of the years of on-going product-innovation, Cheryl’s is able to offer its clients solutions to more complex problems and high-order skin-care concerns in the form of treatments that have been developed with the active association of skincare specialists & dermatologists. To meet the increasingly sophisticated demands of an informed client-base, the Company collaborates with leading skincare specialists & dermatologists in the development of potent, topical treatments that deliver exceptional benefits to skin & hair.
What do you have in mind in the future for Cheryl’s Cosmeceuticals?
- To be committed to the continuous pursuit of research and the development of formulations using the latest technologies and effective ingredients.
- To deliver outstanding results in resolving skin and hair care concerns.
- To offer our clients solutions to more complex problems and high-order skin-care concerns in the form of treatments those have been developed with the active association of skincare specialists & dermatologists.
- To meet the increasingly sophisticated demands of an informed client-base by collaborating with leading skincare specialists & dermatologists in the development of potent, topical treatments that deliver exceptional benefits to skin & hair.
Your advice for the young entrepreneurs in India
- Be committed to excellent service and delivery through passion and dedication.
- Access cutting edge technologies that will add value to their profession.
- Provide products and solutions that are innovative, technologically superior and have distinct tangible advantage.
- Do not compromise on quality of ingredients.
- Provide an enriching, motivating and transparent work environment to your staff that will instill a sense of ownership.
- Promote women’s empowerment and help those not privileged to stand up with dignity.
- Operate with the highest level of integrity and business ethics.
- Save the environment and recycle especially in packaging.
Author of the piece is Chirmi Acharya,Dare community editor
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