Organize rickshaw pullers under a single banner, re-engineer their vehicles and roll out a pre-paid city transport service. The new rickshaws can be loaded with cell-phone chargers, mobile re-charge coupons, first-aid kits, mineral water and newspapers among other goodies. It should be easy to enrol the pullers as the new deal assures them a steady income, security, insurance protection and a dignified life. The rickshaws if replaced by subsidized solar rickshaws will take the gruelling manual labour out of the business.
Is this for me
This is for people who wish to engage in a business with a social purpose. If you feel strongly for the downtrodden and want to make a difference, then hop on to a rickshaw.
“Believe in your ideas and the world will believe in you,” Irfan Alam, Samman Foundation.
How it was done
Rattling along in a rickshaw in his home-town Patna, Irfan could not get water. He studied the rickshaw economy and vowed to change their sorry plight. He designed a rickshaw that could stock items like mineral water and newspapers to be sold to the customers. The business, however, involved more than just that- it involved stirring hope in deadened hearts! He shared with the pullers an idea that promised to boost their incomes and also help them discover a life of Samman or dignity.
Investment - Rs 10 Lakh upwards
Avg. Break even - 1 year
Margin - 10-15%
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