Freelancer.com rolled out its dedicated India site as part of its localization program globally. The India site will be in both English and Hindi languages. This is expected to help Freelancer.com exapnd its user base. "India was natural since the demographics is similar [other countries]. We will now allow transactions to occur in Indian Rupees. Local transfer is also possible," said Matt Barrie, CEO of Freelancer.com.
Freelancer.com is the largest online crowdsourcing marketplace. Its present in 234 countries; has seen 1. 5 million projects; boasts of 3.1 million users. "We are in the top 300 websites worldwide. Our Alexa ranking 92 in India," said Barrie.
The key to online market is: "How much money they [buyers] pay. The user feedback system is key.Ontime-on-budget delivery and out unique reputation system," said Barrie
In Freelancer.com, you can see through the entire history. The reputation is visible. Good delivery assures higher reputation in the system.
"We run an escrow system. When you hire a freelancer, you deposit the money with us. So that the payment is assured and the trust can be built," said Barrie. The escrow system actually helps build trust.
In the first instance the employer and freelancer can negotiate. Then they can go in for human arbitration. Freelancer.com has a 100-staff human arbitration team. "Very small percentage of projects go into dispute. Its hardly half a dozen per day," explained Barrie.
Typical project size will be $200 for a couple days job-work. jobs start at $30 and then they go up to $5,000.
For India most popular works posted are web development, SEO, web design, copy writing, internet marketing and article writing. "We also have jobs in astronomy and genetic engineering," said Barrie. So far, Freelancer has logged business woth Rs 1.4 Trillion from India alone.
So how did this work during recession. "We had a boom in 2008-09 when the recession hit us. People found it easy to post jobs and get their work done. A lot of people who were out of work could find work online," said Barrie.
"The same thing is happening in Europe. People in Spain, Greece and Italy are saying they find Freelancer.com easier to work with."
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