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Written by DARE   
Friday, 04 July 2008 17:22

DARE is an interactive media platform for the Indian Entrepreneur (CEO, MD’s, CXO’s ) Intrapreneurs (SBU Heads) and the Entrepreneurial Ecosystem. DARE launch will be initially online and followed by a monthly magazine with a print run of one-lakh copies.

Dare IS NOT just a business magazine. It is an interactive platform for enabling entrepreneurs to start and run their own business. It analyses what businesses (and those who want to start their own) need to do, rather than report on what businesses are doing. It identifies business opportunities and success mantras for others to follow

Dare seeks to enable aspiring entrepreneurs to start their own businesses, and enable the established entrepreneurs to take their business to the next level. Dare also seeks to enhance intrapreneurship among senior managers in large organizations.

Our focus audiences are in organizations of annual turnover 100 Crores and above, specifically:

  1. Entrepreneurs owning/running business with turnover 100-250 Cr
  2. Those intending to startup or have just started up a business on their own (100 Cr in 5 years)
  3. Senior SBU Heads in 250-1000 Cr company
  4. Venture Capitalists, Angel Funds, Incubators, and others who fund entrepreneurial ventures

To this audience we will bring information, advice and opportunities in the areas of

  1. Opportunities and Investment models
  2. Policies and Legal Issues/Frameworks
  3. Success Stories and Case Studies
  4. Contacts and Networking Opportunities
  5. Professional guidance
  6. Current market trends
  7. Resources – HR / People / Manpower
  8. Funding
  9. Sector specific Technologies

Dare will be a highly interactive platform, both online and print where interactions will be enabled through:

  1. Surveys every month on new opportunities, investment areas etc
  2. Interactive investment models online, of stories carried in print
  3. Interesting ideas that people have attempted
  4. Ask the expert
  5. Newsletters
  6. Wiki profiles
  7. In-website communication (Chat, Webinars)
  8. Communities

Dare will have alliances with

  1. INSEAD Paris and Singapore
  2. TiE India
  3. PanIIT Association
  4. Various Industry Associations (including VCs and Incubator associations)

Advertising Rate Card

Advertising Rates 2007-08
Ad Options Rate (INR) Rate (US$)
Full Page 315000 7683
Double Spread 580000 14146
Single Column 105000 2561
Half Page 189000 4610
Inside Back Cover 473000 11537
Inside Front Cover 473000 11537
Back Cover 630000 15366
Half Double Spread 350000 8537
Split Gatefold 1102000 26878
Reverse Gatefold 945000 23049
*for any fixed / special position, include 20% premium charge.
Magazine Schedule
Ad closing :- 18th of the previous month.
Material Deadline:- Should reach us on or before ad closing date.

 

Mechanical Specification
Trim Size Bleed Non Bleed Final Trim Size
Full Page 27.9 cm X 25 cm 18cm x 25cm 27.9cm x 20.3cm
Double Spread 27.9cm x 40.6cm 25cm x 36cm
Single Column 8.75cm x 25cm
Half Page 12cm x 18 cm
Inside Back Cover 27.9 cm X 25 cm 18cm x 25cm
Inside Front Cover 27.9 cm X 25 cm 18cm x 25cm
Back Cover 27.9 cm X 25 cm 18cm x 25cm
Half Double Spread 12cm x 36 cm
Split Gatefold
Reverse Gatefold
Technical Specification
For bleed advertisements, allow 5 mm extra on each side of advertisement trim size.
1 cm gutter margin is required for bleed double spread
Cut marks to be as per trim size
Ensure that live matter should be well within 5mm from cut marks.
Form of ad material
EPS or high resolution PDF file with color proof

Circulation
Highest print run of 1 lac copies for the launch issue

Distribution breakup
60,000 copies distributed on stands across the country
30,000 copies sent by charter mailing to CEO’s, Managing Directors, Private equity firms, Venture capitalist, Financial institutions and Government policy makers.
5000 copies to Advertisers/Agencies
1000 copies sent Abroad
4000 copies to all Entrepreneur Association members like TiE India, PanIIT etc

 
 
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