A tiger asked a lion as they drank beside a pool, “Tell me, why do you roar like a fool?”
“That’s not foolish,” replied the lion with a twinkle in his eyes. “They call me king of all the beasts because I advertise.” -- Fable
In today’s contemporary world, surviving without a marketing strategy is absolutely impossible.
And currently, the perception in the marketing world is, if you aren’t marketing your business online, you are probably watching your competitors take away your customers.
Although marketing is considered to be a plush affair many complimentary tools for online marketing are now available. We see majority of the buyers and sellers switch over the net to keep pace with the growing online penetration.
Some of the tools are:
Online classifieds advertising
“Its free and it’s trendy.”
Data shows that online traffic to classified sites has grown to more than 46 million unique visitors in a single month.
Free online classified advertising companies greatly help your company reach your target buyers, especially when they are looking for stuff that you also offer. Classifieds help in creating awareness & get customers at no cost.
Omnipresent web identity
“If you have a business, you should have a website.”
Almost 33% of world’s population of 6 billion is present on Internet. And the “single line web address” helps you to reach them all.
Developing a web identity is not free. Albeit, exceptionally economical as the response is voluminous. Now, many potential buyers, business partners, investors and customers initially look for the information online before making a purchase even at a brick-and-mortar store and thus your site may be that first chance you have to leave your mark on a potential buyer's mind.
Henceforth optimize your website for search engines by following basic SEO practices and these 2 billion Internet users can easily find you.
Using the web address in offline & online communications
“The motto should be to advertise the company on every page that’s printed and every email that’s sent.”
This involves specifying your website address on the visiting cards of the company, letter heads, email signatures and bill boards.
You can also use free press release sites to publicize about the latest developments in your company.
“Social Media puts the “public” into PR and the “market” into marketing.”
With the help of social media, your businesses can achieve the ultimate key to success –to know thy customers.
Researchers have shown that almost 70% of the users access internet for social networking. With Social Media, you will be able to create a name for your company, inform customers about the newly launched products and services, increase customer loyalty, help in knowing your consumer base better and target them more effectively.
This establishes a reputation of an open minded, avant-garde pioneering leading-edge company.. as you get direct feedback from clients and that too prudentially, which was, earlier considered an expensive affair, taking place through surveys and researches.
This is by no means an exhaustive list. There are many others like blogs, forums and on-line community tools. The effect of your activities on these tools will vary depending on how you use it; though in clickindia, we have used them regularly to become the largest free classified company.
The above article contributed by Pankaj Agarwal, Co-founder & CEO, Clickindia.com
|< Prev||Next >|