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The best form of marketing
Columns - Editorials
Written by Krishna Kumar   
Monday, 01 March 2010 00:00

The best form of marketing they say, is when your customers speak up on your behalf. Unfortunately, for most, customers tend to speak up only when they have a problem or a complaint to make.

 
No Room for Comfort
Columns - Paranjoy Guha Thakurta
Written by Paranjoy Guha Thakurtha   
Monday, 01 March 2010 00:00

With much of the world’s economies yet to recover from the ill-effects of recession, it will be a long time before we see ourselves in comfort zone.

Is the worst of the recession over? Are the green shoots of recovery real? Will world trade revive soon?

 
The Role of Chaos in the life of an entrepreneur
Columns - Anurag Batra
Written by Anurag Batra   
Monday, 01 March 2010 00:00
Remember the title of the book Tom Peters wrote around 15 years ago "Thriving on Chaos."

Carl Jung had said that "In all chaos there is a cosmos, in all disorder a secret order."

 
Rethinking the Indian Strategy
Columns - Vijay Anand
Written by Vijay Anand   
Monday, 01 March 2010 00:00
The next generation of companies that are and will be formed, should not focus on the goals of the companies built in the last decade, but focus on the path to lead the industry

Almost a decade ago, the growing Indian population was felt as a burden to a country that was barely getting on the...

 
Insights from a visit to the Auto Expo 2010
Columns - Rupin Jayal
Written by Rupin Jayal   
Monday, 01 March 2010 00:00
A party can say a lot of things about the people hosting it. Are they generous or tight-fisted? Are they liberal or control freaks? Are they thoughtfully organised or mindlessly bureaucratic? Do they really want you or is it mere formality?
 
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